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Mozquitoo: Brazil lingerie Show ~ Gisele Bundchen

Thursday, October 6, 2011

Brazil lingerie Show ~ Gisele Bundchen

Brazil's Ministry for Women called Wednesday for the suspension of a television ad featuring lingerie-clad supermodel Gisele Bundchen, saying it reinforces the stereotype of women as sex objects.

In the ads for the Brazilian intimate wear brand "Hope," Bundchen is clad in panties, a bra and high heels, in an effort to distract her husband when she delivers bad news -- about damaging the car, exceeding her credit limit, and her mother coming to live with them.

The TV ads send a message "that sensuality can melt any man" and "encourages Brazilian women to use their charms... to minimize the reactions of their husbands," the ministry said.


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